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Digital

Marketing

In this academy participants will gain a comprehensive understanding of digital marketing in search engines and social networks. The training will prepare participants to manage, analyze, and optimize campaigns through data and key performance indicators (KPIs).
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The Program

Audience

All

Duration

60 Hours

Format

On-Site / On-line

Size (up to)

20 Participants

Our Vision

Provide the knowledge and tools to become digital marketing experts who can create, run, and analyze digital marketing campaigns and achieve key business goals.

Desired
Outcomes

Learn a variety tools and strategies for effective digital marketing campaigns
Understand and leverage marketing data to streamline and improve existing campaigns
Empower companies to define and reach their goals through the use of digital marketing

The Program

Audience

All

Duration

60 Hours

Format

On-Site / On-line

size (up to)

20 Participants

Our Vision

Provide the knowledge and tools to become digital marketing experts who can create, run, and analyze digital marketing campaigns and achieve key business goals.

Desired
Outcomes

Learn a variety tools and strategies for effective digital marketing campaigns
Understand and leverage marketing data to streamline and improve existing campaigns
Empower companies to define and reach their goals through the use of digital marketing
1

Intro to Digital Marketing

SEE DETAILS 

2

Visual Branding & Content Creation

SEE DETAILS 

3

Search Engine Marketing (SEM, SEO & YouTube)

SEE DETAILS 

4

Google Analytics

SEE DETAILS 

5

Social Media & Performance Marketing

SEE DETAILS 

6

Email Marketing & Customer Retention

SEE DETAILS 

Intro to Digital Marketing
See details
Visual Branding & Content Creation
See details

Search Engine Marketing (SEM, SEO & YouTube)

See details
Google Analytics
See details
Social Media & Performance Marketing
See details
Email Marketing & Customer Retention
See details
get in touch

Our Partners and Customers

Our Partners
& Customers

Testimonials

“Measuring the data mindset before and after the Data Literacy Training with Elevation has shown a clear increase in the data driven mindset. The blended sessions were tailored to our needs and met our goals.”
Ebony MorczinekCEO Europe Marley Spoon
Ebony Morczinek
“Measuring the data mindset before and after the Data Literacy Training with Elevation has shown a clear increase in the data driven mindset. The blended sessions were tailored to our needs and met our goals.”
Ebony MorczinekCEO Europe Marley Spoon
Ebony Morczinek

FAQ

What levels of marketing experience do participants need before starting the course
Our course is completely customizable. However, we usually begin by introducing the fundamentals to ensure each participant is conversant with the material.
Is it possible to eliminate certain parts of the course?
Yes, of course! We make sure to bring only the most relevant and effective solutions to the table for the business and the participants. There is no fluff in our teaching, only what matters.
What kind of credentials do participants receive after completing this course?
Participants can receive anything from credit for participation to a digital marketer certificate, depending on the length and scope of the course that is chosen.
How many participants are normally enrolled in the course?
The number of participants in a course will depend upon the structure of the course and the objectives of the participants. We have conducted one-on-one courses as well as courses with hundreds of participants.

Contact info

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Design by Elevation

skills

Intro to Digital Marketing

prerequisites

No prior knowledge is required

Format

Online / Face to Face / Hybrid

Duration

4 Hours

Intro to Digital Marketing

prerequisites

No prior knowledge is required

Format

Online / Face to Face / Hybrid

Duration

4 Hours

Fundamental terms, and strategies, and tools for modern digital marketing.

Overview

An intro to digital marketing, from the basic marketing funnel to advanced “push and pull” strategies. Learn to use professional terms and jargon, how to leverage different payment models, and how to set KPIs for an online marketing campaign.

Desired Outcomes

  • Discover the world of digital marketing and its many platforms
  • Develop an understanding of the marketing and purchase funnels
  • Understanding how to set goals and measure performance in an online marketing campaign

Outline

Intro to Digital Marketing (2h)

  • Fundamentals of digital marketing
  • Overview of digital marketing platforms in use today
  • Discover how to develop a digital marketing strategy in five steps
Purchase Funnels (1h)
  • Identifying each step in the marketing funnel
  • Creating marketing plans based on target audience location in the marketing funnel
  • Making the shift from selling to building relationships
Digital Marketing Terminology (½h)
  • Understanding the language used to communicate ideas and strategies related to digital marketing
Payments models and KPIs (½h)
  • Review the different payment methods available, per platform
  • Using KPIs to assess campaign effectiveness

Fundamental terms, and strategies, and tools for modern digital marketing.

Overview

An intro to digital marketing, from the basic marketing funnel to advanced “push and pull” strategies. Learn to use professional terms and jargon, how to leverage different payment models, and how to set KPIs for an online marketing campaign.

Desired Outcomes

  • Discover the world of digital marketing and its many platforms
  • Develop an understanding of the marketing and purchase funnels
  • Understanding how to set goals and measure performance in an online marketing campaign

Outline

Intro to Digital Marketing (2h)
  • Fundamentals of digital marketing
  • Overview of digital marketing platforms in use today
  • Discover how to develop a digital marketing strategy in five steps
Purchase Funnels (1h)
  • Identifying each step in the marketing funnel
  • Creating marketing plans based on target audience location in the marketing funnel
  • Making the shift from selling to building relationships
Digital Marketing Terminology (½h)
  • Understanding the language used to communicate ideas and strategies related to digital marketing
Payments models and KPIs (½h)
  • Review the different payment methods available, per platform
  • Using KPIs to assess campaign effectiveness
Next

skills

Visual Branding & Content Creation

prerequisites

No prior knowledge is required

Format

Online / Face to Face / Hybrid

Duration

5 Hours

Visual Branding & Content Creation

prerequisites

No prior knowledge is required

Format

Online / Face to Face / Hybrid

Duration

5 Hours

Learn to create on-brand content, coordinate a branding strategy, and build trust in the target market.

Overview

Learn to identify a target audience and build a brand identity, including practice producing on-brand written and graphical content.

Desired Outcomes

  • Identify the target audience, in order to determine the type of content and branding that will be most effective
  • Learn how to plan, create, and distribute various types of content
  • Learn to create on-brand content in different formats.

Outline

Using Branding to Establish Brand Identity (2h)
  • Identifying the company’s ideal customer and audience
  • Using branding to influence perceptions
  • Digital storytelling, messaging and sharing company values
Digital Marketing Content Writing (2h)
  • Researching target audiences and competitor comparisons to identify the right audiences for content creation
  • Key questions for developing a company’s voice and story
  • Creating the right message and tone to influence client decisions.
Canva Workshop (1h)
  • Create digital marketing content visuals with one of the most powerful and easy-to-use design tools
  • Design visuals for campaigns, posts, and other marketing materials
Learn to create on-brand content, coordinate a branding strategy, and build trust in the target market.

Overview

Learn to identify a target audience and build a brand identity, including practice producing on-brand written and graphical content.

Desired Outcomes

  • Identify the target audience, in order to determine the type of content and branding that will be most effective
  • Learn how to plan, create, and distribute various types of content
  • Learn to create on-brand content in different formats.

Outline

Using Branding to Establish Brand Identity (2h)
  • Identifying the company’s ideal customer and audience
  • Using branding to influence perceptions
  • Digital storytelling, messaging and sharing company values
Digital Marketing Content Writing (2h)
  • Researching target audiences and competitor comparisons to identify the right audiences for content creation
  • Key questions for developing a company’s voice and story
  • Creating the right message and tone to influence client decisions.
Canva Workshop (1h)
  • Create digital marketing content visuals with one of the most powerful and easy-to-use design tools
  • Design visuals for campaigns, posts, and other marketing materials
Previous
Next

tools

Search Engine Marketing
(SEM, SEO & YouTube)

prerequisites

No prior knowledge is required

Format

Online / Face to Face / Hybrid

Duration

19 Hours

Search Engine Marketing
(SEM, SEO & YouTube)

prerequisites

No prior knowledge is required

Format

Online / Face to Face / Hybrid

Duration

19 Hours

Discover how to leverage search engines in order to attract the most relevant audiences.

Overview

Participants will learn how to use organic search engine optimization, create search and media campaigns, and utilize Youtube to position the business in front of an active audience and reach marketing objectives.

Desired Outcomes

  • Learn to research keywords, perform onpage and offpage optimization, and manage SEO strategy activities.
  • Learn how to create and optimize a paid search campaign on Google and the Display Network.
  • Leverage the power of YouTube videos to organically promote content and create campaigns.

Outline

SEO (8h)
  • Learn on-page Search Engine Optimization of important web pages
  • Create relevant content that ranks highly in search engines and receive organic, high intent traffic.
  • Learn Offsite SEO
SEM (8h)
  • Reach a highly targeted audience quickly and efficiently
  • Prepare and conduct research, select keywords, and create campaigns
  • Learn how to continuously optimize campaigns and achieve optimal results.
YOUTUBE (3h)
  • Reach highly targeted audiences who are actively searching through YouTube.
  • Optimize videos for views, retention and conversions.
Discover how to leverage search engines in order to attract the most relevant audiences.

Overview

Participants will learn how to use organic search engine optimization, create search and media campaigns, and utilize Youtube to position the business in front of an active audience and reach marketing objectives.

Desired Outcomes

  • Learn to research keywords, perform onpage and offpage optimization, and manage SEO strategy activities.
  • Learn how to create and optimize a paid search campaign on Google and the Display Network.
  • Leverage the power of YouTube videos to organically promote content and create campaigns.

Outline

SEO (8h)
  • Learn on-page Search Engine Optimization of important web pages
  • Create relevant content that ranks highly in search engines and receive organic, high intent traffic.
  • Learn Offsite SEO
SEM (8h)
  • Reach a highly targeted audience quickly and efficiently
  • Prepare and conduct research, select keywords, and create campaigns
  • Learn how to continuously optimize campaigns and achieve optimal results.
YOUTUBE (3h)
  • Reach highly targeted audiences who are actively searching through YouTube.
  • Optimize videos for views, retention and conversions.
Previous
Next

tools

Google Analytics

prerequisites

Basic digital marketing knowledge is required

Format

Online / Face to Face / Hybrid

Duration

3 Hours

Google Analytics

prerequisites

Basic digital marketing knowledge is required

Format

Online / Face to Face / Hybrid

Duration

3 Hours

Learn how to interpret and evaluate analytical reports, leading to better marketing decisions and discovering business insights.

Overview

Learn how to analyze Google Analytics reports and determine real and actionable steps to reach marketing objectives. Get a better understanding of campaign performance and the best performing web pages, as well as what traffic is most profitable.

Desired Outcomes

  • Easily navigate Google Analytics
  • Analyze and interpret numbers and reports in order to improve marketing efforts
  • Utilize Google Analytics knowledge by asking the right questions

Outline

Intro to Google Analytics (½h)
  • Learn how data collection and analytics reports work to improve campaign and marketing efforts
  • Become familiar with the different kinds of reports
Analyze reports (2h)
  • Reading and interpreting Google Analytics reports
  • Converting data into a marketing strategy
UTM- Urchin Tracking Module (½h)
  • Creating tagged links can help track and report on specific marketing campaigns and posts.
Learn how to interpret and evaluate analytical reports, leading to better marketing decisions and discovering business insights.

Overview

Learn how to analyze Google Analytics reports and determine real and actionable steps to reach marketing objectives. Get a better understanding of campaign performance and the best performing web pages, as well as what traffic is most profitable.

Desired Outcomes

  • Easily navigate Google Analytics
  • Analyze and interpret numbers and reports in order to improve marketing efforts
  • Utilize Google Analytics knowledge by asking the right questions

Outline

Intro to Google Analytics (½h)
  • Learn how data collection and analytics reports work to improve campaign and marketing efforts
  • Become familiar with the different kinds of reports
Analyze reports (2h)
  • Reading and interpreting Google Analytics reports
  • Converting data into a marketing strategy
UTM- Urchin Tracking Module (½h)
  • Creating tagged links can help track and report on specific marketing campaigns and posts.
Previous
Next

tools

Social Media & Performance Marketing

prerequisites

No prior knowledge is required

Format

Online / Face to Face / Hybrid

Duration

21 Hours

Social Media & Performance Marketing

prerequisites

No prior knowledge is required

Format

Online / Face to Face / Hybrid

Duration

21 Hours

Utilize the power of different social media platforms to generate growth and recognition.

Overview

A deep dive into the different social media platforms, some of today’s most important marketing tools. Learn why certain content goes “viral,” and how to leverage the algorithms for business benefits. Create, manage, and optimize cross-platform campaigns, using an omnichannel approach.

Desired Outcomes

  • Create and manage cross-channel campaigns across social media platforms
  • Strategize and plan content creation to increase visibility and reach.
  • Analyze social reports, set campaign goals, and optimize them.

Outline

Facebook (12h)
  • Deep dive into the Meta algorithm and how to get content  viewed
  • Get to know Facebook’s business manager platform, create audiences, and build campaigns like a pro
  • Discover how to optimize these campaigns and achieve real results
Instagram (3h)
  • Best practices for growing an Instagram business account
  • Create a content strategy that not only creates more views, but also generates quality leads, buyers and clients.
Tiktok (3h)
  • Grow as a business on the world’s fastest-growing social media platform
  • Find the right audience
  • Create lead-generating content
LinkedIn (3h)
  • Learn to create content that generate B2B leads and clients
  • Manage accounts and pages
  • Learn to generate leads and/or clients from LinkedIn
Utilize the power of different social media platforms to generate growth and recognition.

Overview

A deep dive into the different social media platforms, some of today’s most important marketing tools. Learn why certain content goes “viral,” and how to leverage the algorithms for business benefits. Create, manage, and optimize cross-platform campaigns, using an omnichannel approach.

Desired Outcomes

  • Create and manage cross-channel campaigns across social media platforms
  • Strategize and plan content creation to increase visibility and reach.
  • Analyze social reports, set campaign goals, and optimize them.

Outline

Facebook (12h)
  • Deep dive into the Meta algorithm and how to get content  viewed
  • Get to know Facebook’s business manager platform, create audiences, and build campaigns like a pro
  • Discover how to optimize these campaigns and achieve real results
Instagram (3h)
  • Best practices for growing an Instagram business account
  • Create a content strategy that not only creates more views, but also generates quality leads, buyers and clients.
Tiktok (3h)
  • Grow as a business on the world’s fastest-growing social media platform
  • Find the right audience
  • Create lead-generating content
LinkedIn (3h)
  • Learn to create content that generate B2B leads and clients
  • Manage accounts and pages
  • Learn to generate leads and/or clients from LinkedIn
Previous
Next

skills

Email Marketing & Customer Retention

prerequisites

No prior knowledge is required

Format

Online / Face to Face / Hybrid

Duration

2 Hours

Email Marketing & Customer Retention

prerequisites

No prior knowledge is required

Format

Online / Face to Face / Hybrid

Duration

2 Hours

A deep dive into email marketing, one of the most effective tools to build relationships with an audience.

Overview

A summary of terms, strategies, and methods associated with email marketing, one of the most efficient and cost-effective marketing methods. Learn to set up sequences of automated email campaigns to reach target audiences directly in their inbox.

Desired Outcomes

  • Create and manage an email campaign
  • Analyze the results of email campaigns
  • Develop an ongoing, “evergreen” email marketing strategy

Outline

Introduction (½h)
  • Discover important stats, terminology, and examples of email marketing
Lead Generation (½h)
  • Utilize social media, website, and other digital assets to generate leads for an email list
Create a Campaign (½h)
  • Create a successful email marketing strategy
  • Use automations to lead users down the marketing funnel

Analyze and Optimize (½h)

  • Learn to conduct A/B testing
  • Analyze email marketing campaigns to improve email marketing results
A deep dive into email marketing, one of the most effective tools to build relationships with an audience.

Overview

A summary of terms, strategies, and methods associated with email marketing, one of the most efficient and cost-effective marketing methods. Learn to set up sequences of automated email campaigns to reach target audiences directly in their inbox.

Desired Outcomes

  • Create and manage an email campaign
  • Analyze the results of email campaigns
  • Develop an ongoing, “evergreen” email marketing strategy

Outline

Introduction (½h)
  • Discover important stats, terminology, and examples of email marketing
Lead Generation (½h)
  • Utilize social media, website, and other digital assets to generate leads for an email list
Create a Campaign (½h)
  • Create a successful email marketing strategy
  • Use automations to lead users down the marketing funnel
Analyze and Optimize (½h)
  • Learn to conduct A/B testing
  • Analyze email marketing campaigns to improve email marketing results
Previous

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