Become a Google Ads Marketing Expert.

Master important, powerful skills and tools

Learn the most relevant and in-demand advertising skills, how to run PPC campaigns on Google Search, display campaigns on content websites, create video campaigns on YouTube and more.

Learn from industry experts

Receive practical tools, tips, and strategies from industry experts that you can apply when working with Google Ads.

Upskill yourself

Learn the tools and insights into the most relevant topics of today’s marketing world, helping you in either launching a digital marketing career, or scaling your own business.

Meet our Experts

Barak Ben Shimon |

Lecturer, The College of Management & Academic Studies

Barak is a digital marketing expert with about 8 years of experience in this field. He currently works mainly with Tech and start-up companies, which he accompanies in matters of marketing, product and business development.

Previously, he worked as the Vice President of digital at a leading advertising agency in Israel and managed the digital marketing at the Colmobil Group. He is also a senior academic lecturer, with 4 years of experience in teaching.

Barak holds a BA in Communication and Management from The College of Management Academic Studies. Moreover, he holds an MA in Philosophy, Science and Digital Culture from Tel Aviv University, which he graduated with honors.

Curriculum summary

01

Google Ads Intro & Channels

02

Google Ads Campaign Structure

03

Campaign Planning, Budgeting and Optimizing

Day 1 Google Ads Intro & Channels

Get familiar with the Google Ads platform, learn about the different channels, opportunities, and tools available.

Day 2 Google Ads Campaign Structure

Learn how to build campaigns correctly using the recommended structure by Google and understand how the platform helps you to achieve success.

Day 3 Campaign Planning, Budgeting and Optimizing

Receive insight on optimizing for creativity, best practices, better ROIs, lower CPC and much more.

01

Google Ads Intro & Channels

Day 1 Google Ads Intro & Channels

Get familiar with the Google Ads platform, learn about the different channels, opportunities, and tools available.

02

Google Ads Campaign Structure

Day 2 Google Ads Campaign Structure

Learn how to build campaigns correctly using the recommended structure by Google and understand how the platform helps you to achieve success.

03

Campaign Planning, Budgeting and Optimizing

Day 3 Campaign Planning, Budgeting and Optimizing

Receive insight on optimizing for creativity, best practices, better ROIs, lower CPC and much more.

Got any questions?

What if I don’t have any relevant background? Should I still apply?

Of course you should. That’s what applications are for, don’t worry.  It’s our responsibility to make sure that you are ready for any course you will attend. If it’s not right for you, we’ll let you know. We’re not shy about things like that.

I don’t really know a lot about online marketing at all, is it really something that can be taught?

We believe the skills can be taught, and made practical by continuously learning directly from the industry. Beyond learning, it does require a personal commitment and passion for learning to put yourself at an advantage.