Become a Google Ads Marketing Expert.

Master important, powerful skills and tools

Learn the most relevant and in-demand advertising skills, how to run PPC campaigns on Google Search, display campaigns on content websites, create video campaigns on YouTube and more.

Learn from industry experts

Receive practical tools, tips, and strategies from industry experts that you can apply when working with Google Ads.

Upskill yourself

Learn the tools and insights into the most relevant topics of today’s marketing world, helping you in either launching a digital marketing career, or scaling your own business.

Meet our Experts

Barak Ben Shimon

Lecturer, The College of Management & Academic Studies

Curriculum summary


Google Ads Intro & Channels


Google Ads Campaign Structure


Campaign Planning, Budgeting and Optimizing

Day 1 Google Ads Intro & Channels

Get familiar with the Google Ads platform, learn about the different channels, opportunities, and tools available.

Day 2 Google Ads Campaign Structure

Learn how to build campaigns correctly using the recommended structure by Google and understand how the platform helps you to achieve success.

Day 3 Campaign Planning, Budgeting and Optimizing

Receive insight on optimizing for creativity, best practices, better ROIs, lower CPC and much more.

Got any questions?

What if I don’t have any relevant background? Should I still apply?

Of course you should. That’s what applications are for, don’t worry.  It’s our responsibility to make sure that you are ready for any course you will attend. If it’s not right for you, we’ll let you know. We’re not shy about things like that.

I don’t really know a lot about online marketing at all, is it really something that can be taught?

We believe the skills can be taught, and made practical by continuously learning directly from the industry. Beyond learning, it does require a personal commitment and passion for learning to put yourself at an advantage.