Meet our Experts

Inbal Argov |

Head of Value Creation @ Homrun

Director of the Homrun consulting department, Inbal is a product management and UX lecturer.
Inbal has managed dozens of products in the textile, electronics and software fields, and advised early stage startups. Today, Inbal helps Israeli companies mature their product and business model to grow in global markets. In 2018, Inbal was named one of Forbes 30 Under 30.

Curriculum summary

01

Unit Economics, Business Metrics, Terminology

3 hours

02

Type of Product Markets, Types of Business Models; Advanced Pricing

3 hours

03

The Buyer Persona, Champions; The 7 steps of B2B sales, and how they can be a part of your product

3 hours

04

Sequencing Markets: from niches to riches; Portfolio Management

3 hours

Module 1 Unit Economics, Business Metrics, Terminology

Classic Competition vs. a Monopoly Mindset

 

Module 2 Type of Product Markets, Types of Business Models; Advanced Pricing

Learn to operate and approach existing, new, and resegmented markets. How to choose the right business model and its effects on Customer Lifetime Value

 

Module 3 The Buyer Persona, Champions; The 7 steps of B2B sales, and how they can be a part of your product

Defining stakeholder personas, and matching them with targeted product features; Learn to lower sales complexity by incorporating features to make the product sell itself

 

Module 4 Sequencing Markets: from niches to riches; Portfolio Management

Land & Expand, The Flipped Funnel, and advanced product strategies for B2B; The Ansoff Matrix as a strategy

 

01

Unit Economics, Business Metrics, Terminology

3 hours

Module 1 Unit Economics, Business Metrics, Terminology

Classic Competition vs. a Monopoly Mindset

 

02

Type of Product Markets, Types of Business Models; Advanced Pricing

3 hours

Module 2 Type of Product Markets, Types of Business Models; Advanced Pricing

Learn to operate and approach existing, new, and resegmented markets. How to choose the right business model and its effects on Customer Lifetime Value

 

03

The Buyer Persona, Champions; The 7 steps of B2B sales, and how they can be a part of your product

3 hours

Module 3 The Buyer Persona, Champions; The 7 steps of B2B sales, and how they can be a part of your product

Defining stakeholder personas, and matching them with targeted product features; Learn to lower sales complexity by incorporating features to make the product sell itself

 

04

Sequencing Markets: from niches to riches; Portfolio Management

3 hours

Module 4 Sequencing Markets: from niches to riches; Portfolio Management

Land & Expand, The Flipped Funnel, and advanced product strategies for B2B; The Ansoff Matrix as a strategy

 

Upcoming dates

Dates

Location

Time

Price

Dates June 3 - June 15
Location Online
Time6pm-9pm
Price900 NIS

Questions? We've got answers!

Will this mean that the course is essentially an online course/What is the difference between this course and other online courses?

Elevation was founded on the principle that there is no substitute to human interaction in the learning process. We implement a Blended Learning approach – the coupling of live instruction sessions with machine capabilities to deliver the most optimized, measurable, and data driven learning to all of our students. 

 

Our transition to live streaming learning was done in a way to maintain and even strengthen the human interaction part of the learning. We incorporate a virtual ‘open space’ where we can all study and learn from each other, as well as private “breakout rooms” where we hold small-group interactions and 1×1 sessions. We added more activities that will boost our communication opportunities, and we are continuously adding features to making this. 

We do not offer generic, pre-made courses that are one-size-fits-all; we offer a personally-tailored learning experience that puts you in the center and that uniquely evaluates your personal needs and strengths. It’s live, not online 🙂

Will the sessions be recorded now that they are virtual?

Yes. As stated in the previous question, our main goal is to maintain the cohesiveness of the course by encouraging real-time participation and interactions with our industry-leading instructors. We understand that poses a logistical challenge at times, so we added an option to watch the lesson’s recording for the following 8 days. We highly recommend that you make your best effort to attend the live sessions – just think of how many times have you signed up for an online course that you could attend whenever you wanted just to realize that you never got past the first session?

 

In addition to the live streaming learning, our in-house built learning platform, Kernel, is Always On and always hosts the most up-to-date content. So you get life-time access to the content, anytime, anywhere. And, you can always make up sessions the next time this course is running. That means that we’ve got you covered now and in the future.

 

Is the change to live streaming learning permanent?

Elevation will always offer live learning in addition to the live streaming learning. We will resume offering live learning once possible. At this moment, we can only offer live streaming learning.

When will we return to the classrooms?

As soon as possible. We put the safety of our students, instructors, and staff first. This is why we strictly adhere to the instructions and guidelines of Israel’s Ministry of Health. Once these allow us to resume meeting regularly, we will be the first to do so. We miss hosting you on our campus 🙂

Is this even a good time to take a course?

Yes! In fact, we think there is no better time to advance your career or even find a new career than this present time. The sad reality is that the market is headed towards an uncertain direction, many jobs will become redundant and that means that, unfortunately, many of us will have to look for new jobs. This also means that we can stay ahead of the curve and equip ourselves with the most up-to-date skills learned from the industry’s leading experts. Plus, we cannot leave the house – when will we ever have more time to dedicate to prioritizing our careers?

 

What if I end up not liking the live streaming learning?

No worries at all. We are so confident in the effort we put in to make this an ideal learning experience that we are introducing a 7-days money-back guarantee. This means that you have all the time you need to enjoy our blended learning experience risk free. We will refund you in full if you choose not to proceed with the course. So it becomes a no brainer for you – you have nothing to lose and so much to learn.