Meet our Experts

Barak Ben Shimon |

Lecturer, The College of Management & Academic Studies

Barak is a digital marketing expert with about 8 years of experience in this field. He currently works mainly with Tech and start-up companies, which he accompanies in matters of marketing, product and business development.

Previously, he worked as the Vice President of digital at a leading advertising agency in Israel and managed the digital marketing at the Colmobil Group. He is also a senior academic lecturer, with 4 years of experience in teaching.

Barak holds a BA in Communication and Management from The College of Management Academic Studies. Moreover, he holds an MA in Philosophy, Science and Digital Culture from Tel Aviv University, which he graduated with honors.

Curriculum summary

01

Intro to Google Ads

3 hours

02

Keywords in Organic Marketing

3 hours

03

Content Strategy

3 hours

04

Content Strategy

3 hours

Module 1 Intro to Google Ads

  • Ad templated and familiarization with Google Ads,
  • Keyword Match Types

Module 2 Keywords in Organic Marketing

Overview of recommended ad types.

Module 3 Content Strategy

  • Keyword Match Types
  • Bidding Strategies, oppomozations and reports, budgets.

Module 4 Content Strategy

  • Advertising on Google and Youtube (GDN)
  • Segmentation strategies and campaign building training.
01

Intro to Google Ads

3 hours

Module 1 Intro to Google Ads

  • Ad templated and familiarization with Google Ads,
  • Keyword Match Types
02

Keywords in Organic Marketing

3 hours

Module 2 Keywords in Organic Marketing

Overview of recommended ad types.

03

Content Strategy

3 hours

Module 3 Content Strategy

  • Keyword Match Types
  • Bidding Strategies, oppomozations and reports, budgets.
04

Content Strategy

3 hours

Module 4 Content Strategy

  • Advertising on Google and Youtube (GDN)
  • Segmentation strategies and campaign building training.

Upcoming dates

Dates

Location

Time

Price

Dates May 18 - May 27
Location Online
Time5pm-8pm
Price900 NIS

Questions? We've got answers!

Will this mean that the course is essentially an online course/What is the difference between this course and other online courses?

Elevation was founded on the principle that there is no substitute to human interaction in the learning process. We implement a Blended Learning approach – the coupling of live instruction sessions with machine capabilities to deliver the most optimized, measurable, and data driven learning to all of our students. 

 

Our transition to live streaming learning was done in a way to maintain and even strengthen the human interaction part of the learning. We incorporate a virtual ‘open space’ where we can all study and learn from each other, as well as private “breakout rooms” where we hold small-group interactions and 1×1 sessions. We added more activities that will boost our communication opportunities, and we are continuously adding features to making this. 

We do not offer generic, pre-made courses that are one-size-fits-all; we offer a personally-tailored learning experience that puts you in the center and that uniquely evaluates your personal needs and strengths. It’s live, not online 🙂

Will the sessions be recorded now that they are virtual?

Yes. As stated in the previous question, our main goal is to maintain the cohesiveness of the course by encouraging real-time participation and interactions with our industry-leading instructors. We understand that poses a logistical challenge at times, so we added an option to watch the lesson’s recording for the following 8 days. We highly recommend that you make your best effort to attend the live sessions – just think of how many times have you signed up for an online course that you could attend whenever you wanted just to realize that you never got past the first session?

 

In addition to the live streaming learning, our in-house built learning platform, Kernel, is Always On and always hosts the most up-to-date content. So you get life-time access to the content, anytime, anywhere. And, you can always make up sessions the next time this course is running. That means that we’ve got you covered now and in the future.

 

Is the change to live streaming learning permanent?

Elevation will always offer live learning in addition to the live streaming learning. We will resume offering live learning once possible. At this moment, we can only offer live streaming learning.

When will we return to the classrooms?

As soon as possible. We put the safety of our students, instructors, and staff first. This is why we strictly adhere to the instructions and guidelines of Israel’s Ministry of Health. Once these allow us to resume meeting regularly, we will be the first to do so. We miss hosting you on our campus 🙂

 

Is this even a good time to take a course?

As soon as possible. We put the safety of our students, instructors, and staff first. This is why we strictly adhere to the instructions and guidelines of Israel’s Ministry of Health. Once these allow us to resume meeting regularly, we will be the first to do so. We miss hosting you on our campus 🙂

What if I end up not liking the live streaming learning?

No worries at all. We are so confident in the effort we put in to make this an ideal learning experience that we are introducing a 7-days money-back guarantee. This means that you have all the time you need to enjoy our blended learning experience risk free. We will refund you in full if you choose not to proceed with the course. So it becomes a no brainer for you – you have nothing to lose and so much to learn.